In a highly competitive digital market, simply promoting your brand through TV commercials, magazine ads, or making phone calls isn’t enough to get customers interested in your company. Customers now do extensive research and look into reviews before making a purchase. Given the intense competition, making people aware of your online business may be challenging.

If you can find a way for your potential customers to experience your services or expertise as a free trial, they are more likely to make the purchase or recommend it to their friends. This is where experiential marketing plays an important role.

This article will run you through everything you need to know about experiential marketing. 

Understanding Experiential Marketing

Traditionally, experiential marketing is a strategy that allows your audience to participate in real-life events such as expos, conferences, trade shows, and trying out samples of your product. People can touch, feel, smell, and otherwise experience what you have to offer in-store.

In the digital world, this translates to people participating in in-depth quizzes, participating in online workshops, using trial versions of an app, submitting relatable stories relevant to your product or service. This evokes emotion, unlike the lacklustre experience of simply reading or hearing about your business.

The Benefits of Experiential Marketing

Experiential marketing is a great way to get people’s attention and experience your services. People are more likely to buy from you if they feel connected to your brand. Here are some benefits of experiential marketing to your business:

Applications of Experiential Marketing

There are various ways of incorporating experiential marketing in your digital marketing strategy. These include:


Experiential marketing is an essential digital marketing tip to attract potential customers and allow them to experience your services and expertise. The experience is memorable and is much more tangible than simply reading about what you have to offer.

Are you looking for more online business tips in Australia? Brawler’s Guide is a resource hub for online entrepreneurs with a dream. Contact us today to learn more!

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