5 Reasons to Use Video to Grow Your Brand
There are many promotional strategies today that companies use to not only generate awareness of their products and services but to also find and reach out to high quality prospects. Such approaches, which were formerly reliant on lots of written text and photos (and although they are still widely used today and are still regarded as some of the best methods), are not quite enough anymore.
Video has taken the marketing world by storm, becoming one of the best promotional strategies you can ever use!
Video is a great way to communicate your brand’s message and value proposition, especially if you have a complex product or service. It makes a world of difference when it comes to making an impression on your prospects which can lead to conversions down the road.
On top of that, video lets you shine online as it not only has the potential to go viral but it also gives you a chance to become the preferred supplier of your audience. With a sound strategy and a well-thought-out plan, you can leverage video marketing to grow your brand online.
The following are five reasons why using video can boost branding efforts:
#1 – Video is Vibrant and Memorable
Video offers a great way to leave a mark on your audience’s mind and memory. Since it is the preferred medium for visuals, using video not only gives you an advantage of better brand recall which is essential in establishing your presence online but it also offers excellent opportunities for conversions. Think about it. When was the last time you were looking at a wooden table or chair for your home, and an image or a video of it popped up on your social media feed? Was it more memorable for you?
Videos will make your business more memorable and get your products in the minds of your potential clients.
#2 – Video Is Interactive
With videos, you can add interactive features that help your audience connect, engage and interact with you. It is not just fun to watch videos, but people who love your videos can share it on their social media pages, therefore building your brand awareness.
You could also use video marketing to create a viral challenge or contest that encourages people to share their favorite videos with others to win amazing gifts. This kind of marketing strategy makes the buying process so much easier for your prospects because they don’t have to struggle with finding helpful guides or detailed information about your products.
#3 – Video Is Easy to Share and reach larger audience
Videos are easy to share, which means you can spread the word of your brand faster than ever before. Your audience will be more inclined to share videos than any other form of visual content because it is easier to send a link of the video compared to images.
In addition, whether you’re on Facebook, Twitter, or LinkedIn, videos will automatically play on your page’s feed which gives you a better chance of being discovered by a wider range of audience as more and more people interact with it.
Similarly, if you have videos on YouTube, there’s a chance that your brand and products will pop up on Google search results, and when that happens, it’s easy for your brand to get recognised and remembered.
#4 – Video Boosts Conversions and Sales
The ability to define and explain your product or service in detail and how it may address the pain point of your audience can be a game-changer. Video, if done correctly, can do this effectively. It can educate. It can persuade. It can address your clients’ questions and concerns. It can show your product in action.
Of course, it will also help you boost conversions and sales at the end of the day. By adding a subscription button at the end of your video or add a call-to-action that encourages viewers to purchase your products, it can help generate more conversions and sales. Video marketing is currently one of the most effective strategies used today to get sales online.
#5 – Video Provides Valuable Data
As a brand, it is essential to know your performance metrics which include the number of views and the time spent. With video marketing, you can track how well-received your videos are, which will provide valuable data for better content planning in the future.
This information can tell you if you need to make changes to your visual content or do more of the same to be more productive with your branding efforts.
In addition, this kind of data can help you pinpoint which type of videos perform better and which needs a lot of improvement. With a good mix of effective marketing strategies, you can maximize your brand’s reach online with video.
Conclusion
One of the best things about video marketing is that it’s not just a strategy for new customers. It can also be a great strategy to use to keep existing customers happy.
You can use videos to let existing customers know how your product or service is made. This will make them feel like they’re part of your company, and it will make them more connected to it – therefore helping boost customer retention.
One of the best things about video marketing is that it doesn’t cost a fortune to produce, launch and promote your content. This could be achieved by creating high-quality videos with just a smartphone.
Video production is quickly becoming a popular choice for companies who want to reach out to new audiences, showcase their products, and help keep their existing customers happy. If you haven’t implemented a video strategy to your arsenal of marketing strategies yet, do so right away. Video can do wonders to grow your brand and implementing it will ensure that you will enjoy all the benefits above!